Case Studies

Case Study #1: Improving Casino Promotions to Bus Groups

The Situation:
The Island Resort and Casino in Harris Michigan had a challenge that is familiar to many gaming institutions in the U.S., they wanted to improve promotions to bus groups by tracking player activity and offer incentives to them. The goal, of course, was to increase... More >>

Case Study #2: Accurately Calculate Coin-In

The Situation:
In virtually every slot system these days there is an issue of accounting for unused personal banker (or EFT) credits that can only be used for play. They can not be cashed out, or used for anything other than play. A problem arises when unused credits are included in your coin-in (the key revenue volume measure for all casinos), ... More >>